Digital marketing is the process of promoting products or services through digital channels like websites, social media, search engines, and email. It helps businesses reach a wider audience, connect with potential customers, and grow their brand online. Unlike traditional marketing, digital marketing allows real-time interaction, precise targeting, and detailed performance tracking. Whether it's running ads on Google, creating engaging Instagram posts, or sending out email campaigns, digital marketing plays a crucial role in the modern business world. Digital marketing is cost-effective and ideal for businesses of all sizes. It helps build strong customer relationships through personalized content. With the right strategy, it can boost brand visibility and sales rapidly.