Project-based learning
Build real work you can show in interviews.
MARKETING
Digital Marketing
Don't just learn marketing, generate attention, leads & growth.
Taught by Kabir Desai · Digital Marketing Mentor
CertificateIncluded on completion
Lifetime access
Revisit lessons anytime after you enroll.
Mentor support
Learn with guidance from industry experts.
Career-ready skills
Practical modules aligned to real roles.
Overview
What this course covers
A 3-month professional program (12 weeks, 2–3 live classes/week) with campaign labs and an industry capstone. Path: Strategy → Brand → Content → SEO → Paid Ads → Social → Analytics → Growth.
Outcome
Finish with practical skills and a portfolio-ready project in Digital Marketing you can use for jobs, freelancing, or your next role.
Skills
What you'll learn
Performance marketing foundations
Brand & content systems
SEO that ranks and converts
Paid ads that scale
Social media growth loops
Analytics for measurable growth
Audience
Who this course is for
Beginners
Starting Digital Marketing from scratch and want a clear path.
Students & grads
Building a portfolio and interview-ready skills.
Working pros
Upskilling into marketing roles with practical projects.
Before you start
Prerequisites
- Basic computer and internet skills
- Curiosity and consistency to practise weekly
- Open to learners of every background
Syllabus
Curriculum overview
12 modules · week-by-week topics · labs · certificate on completion
01Week 1: Fundamentals
Phase 01 · Foundations & Organic Growth, map how customers find and buy.
Topics covered
- Funnel
- 4Ps
- Channels
Lab: Persona & journey map
02Week 2: Branding
Define a clear brand system and publish a simple presence.
Topics covered
- Identity
- WordPress
Lab: Brand framework
03Week 3: SEO Basics
Find search demand and structure pages that can rank.
Topics covered
- Keywords
- On-page SEO
Lab: Keyword map
04Week 4: Advanced SEO
Audit sites for technical and local search opportunities.
Topics covered
- Technical SEO
- Local SEO
- Audit
Lab: SEO audit
05Week 5: Content
Plan and write content that attracts and converts.
Topics covered
- Copywriting
- AI tools
Lab: 30-day content plan
06Week 6: Social Media
Build organic social systems that stay consistent.
Topics covered
Lab: Social calendar
07Week 7: Google Ads
Phase 02 · Performance Marketing, run paid search with control.
Topics covered
- Search
- Display
- Bidding
Lab: Search campaign
08Week 8: Meta Ads
Launch and optimise Meta acquisition campaigns.
Topics covered
- Targeting
- Retargeting
Lab: Meta campaign
09Week 9: Funnels
Improve conversion with funnel design and testing.
Topics covered
- CRO
- ROAS
- A/B testing
Lab: Lead funnel
10Week 10: Analytics
Measure what matters and attribute traffic correctly.
Topics covered
- GA4
- KPIs
- UTMs
Lab: KPI dashboard
11Week 11: Email & CRM
Build nurture sequences that turn leads into customers.
Topics covered
- Sequences
- Automation
Lab: Email workflow
12Week 12: Growth Strategy
Integrate channels into a growth plan and finish the capstone.
Topics covered
- Affiliate
- ORM
- Capstone
Lab: 90-day growth plan
Open the full Syncpedia curriculum booklet in a popup, view only, no download.
After the course
You'll walk away ready
By completing this course, you will have the practical skills and a portfolio project in Digital Marketing to confidently move forward in your career.
- Job-ready marketing fundamentals
- A completed capstone you can showcase
- Certificate of completion from Syncpedia
Faculty
Your course mentor
Programs
Explore more courses
Every lesson is hands-on, screen-shared, and built for real operators.
Next step
Enroll, or ask the team first.
Open another course, or call the Madhapur desk if you want a person to walk you through it.
Contact the team